
Introductory analysis and campaigns preparation:
Provided that you have a Google Ads account, in the first phase we will take the following steps:- Audit your account – we will look at its structure, the setting of campaigns and ad groups, key words and all important aspects of your account.
- The analysis of offered products and potential customers – together we will analyse your product portfolio and segments of your customers with respect to the PPC advertising.
- Setting goals and resources – together we will determine specific measurable conversion goals which we intend to achieve through advertising and sources necessary for the campaign implementation.
- A complex adjustment of the account based on the preceding steps, launching of new campaigns.
If you have not yet advertised on Google Ads, we will proceed as follows:
- The analysis of offered products and potential customers – together we will analyse your product portfolio and segments of your customers with respect to the PPC advertising.
- Setting goals and resources – together we will determine specific measurable conversion goals which we intend to achieve through advertising and sources necessary for the campaign implementation.
- Creating account, complex preparation and running campaigns.
Administration, optimization and evaluation of campaigns:
- Regular monitoring of campaigns results – we are continuously monitoring current campaigns results in order to identify what should be optimized.
- Regular optimization of campaigns – we continuously optimize everything that may contribute to the improvement of campaigns results and achievement of set targets.
- Testing of various aspects of campaigns – p we regularly test advertisements, aiming, strategies of price offers, etc. in order to identify what works best for your potential customers.
- Monthly reporting – we regularly inform you about the results achieved in the proceeding period by means of transparent reports.